Auctus Management Group has undergone a complete rebrand, which has modernised the brand image and logo and has been a great success in clarifying the brand position. With the adoption of its new brand identity and logo, the company has simultaneously launched their redesigned website. The rebranding will continue to build and foster the company’s unmatched dedication in delivering a range of services to support and maintain the UK’s Infrastructure.
In devising the new corporate identity, it was essential that clients and customers embraced the new brand. To achieve this the company surveyed those people who know the brand best, its employees and customers, the responses then formed the basis of a new set of core principles.
The logo was designed in line with the companies core values and focused on communicating the collaborative element of the group, in that each individual logo when interlinked create a super graphic, representing innovation, integrity and inclusiveness.
The group also undertook the exciting decision to build a brand new online identity, which included developing websites for each individual company. The challenge was to create a sense of uniformity between each website and the social media hubs, whilst incorporating the necessary content changes required to attract different target demographics. This was achieved by aligning the design with the newly created attitudes of the company. The attitudes were designed around the company’s strengths and focused on the following key tenets; driven, inspirational, engaging and passionate.